Management Team
Management Team
Ms. Orly Silbinger
CEO
CEO of ‘BETEREM’, and a member of the organization’s founding team since 1996
Orly is an expert in social marketing and management in civil society. Serves on the Intergovernmental Committee on Cooperation between Government and Civil Society, and is part of the Civic Leadership Advisory Team
Partner for the establishment of infrastructure in civil society. Previously, she served as a board member of the international organization Safe Kids Worldwide and a board member of the National Accident Prevention Council
Mrs. Sigal Greenstein
CPA, Finance Department Manager
Certified accountant, with a bachelor’s degree in accounting and economics. Previously served as a manager in an accounting office. An expert in the field of non-profit institutions and organizations, and has rich experience in auditing and editing financial reports, tax reports, providing accounting and taxation advice to companies and non-profits.
Mrs. Liat Vered Chen
Strategy, Development and Community Department Manager.
Has a master’s degree in organizational sociology and a bachelor’s degree in social work. Expert in managing social projects and change processes, and group facilitator. In her previous position as Beterem’s Southern Region, she led large-scale projects to prevent children’s injuries in Bedouin society.
Dr. Aviad Agam
Research, Learning and Technology Manager
Holds a PhD in Prehistoric Archaeology. He is an expert in child safety research, examining injury drivers, and addressing health and safety disparities among children. He has published numerous articles examining injury trends and strategies to promote safety, reduce injuries, and advance health equity.
Riki Almagor Cohen
Marketing Manager
Bachelor’s degree in Psychology and an MBA with a specialization in Business and Organizational Psychology.
Over 15 years of extensive experience in marketing, brand, and category management across the food and consumer goods industries.
Most recently served as Marketing Director and as a member of the executive management team at a publicly traded pharmaceutical company.